Google’s search engine isn’t powered by one big algorithm; it’s a whole universe of updates working together. Every update has a personality, a purpose, and a message for marketers:

“Give people what they want, the way they want it.”

Here are five more algorithms you can add to your blog or content series.

1. Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

E-E-A-T isn’t a single algorithm; it’s a quality guideline Google uses to judge content credibility. If your content feels low-trust or low-expertise, Google demotes it instantly.

What E-E-A-T Looks For

Real-world experience

Author expertise

Industry authority

Transparency (About pages, author bios)

Trust signals (reviews, citations, sources)

For Marketers

Show your face, your story, and your results.

Google wants experts, not anonymous bloggers.

2. Google Medic Update – The Health & Trust Filter

The Medic Update focuses heavily on YMYL (Your Money, Your Life) content that impacts health, finance, relationships, law, or lifestyle choices.

But it affects all industries indirectly.

Medic Checks:

Is your content factual?

Are you giving safe advice?

Do you cite credible sources?

Is the website trustworthy?

For Marketers

If you’re creating guides or educational content, make sure it’s accurate, helpful, and backed by evidence. No aggressive headlines, no false claims.

3. Google Venice: The Local SEO Booster

Venice is the update that made Google more “neighborhood-friendly.”

It connects search queries with local results.

What Venice Does

Displays nearby businesses

Improves local pack (Maps results)

Boosts region-specific content

Understands location-based queries better

Example:

Search “digital marketing agency,” and Google will show agencies near your city thanks to Venice.

For Marketers

Optimize Google Business Profile

Add location keywords naturally

Build local citations

Collect reviews

Improve NAP consistency (Name, Address, Phone)

4. Google Possum – The Local SEO Filter Upgrade

Possum improved Venice by bringing even smarter local filtering.

What Possum Does

Shows results based on physical location

Filters out similar businesses with the same address

Expands search radius

Personalizes local results

If two businesses share the same location, Possum decides which one deserves visibility.

For Marketers

Target multiple nearby regions with localized landing pages.

Optimize for “near me” searches.

5. Google Fred The Thin, Content, Punisher

Fred targets websites that rank using low-quality content created mainly for monetization.

Especially:

Affiliate-heavy blogs

Sites overloaded with ads

Pages with clickbait articles

Content written only to attract traffic, not help users